Are “Invisible Service” Hotels The Next Big Travel Trend?

Invisible service hotels are trying to appeal to the Airbnb generation. But will this new hospitality trend take off?

A few hotels offer an invisible service, which means, there is no reception. The reason behind that idea is that they want to offer their guests a 24 hour flexibility and privacy, most of them established a self check in system which guarantees a quick and safe check in at all times.

After reservation, you will receive two codes in the confirmation of reservation. One code to open the main door of the building and one code to retrieve your key from the key box or to open your hotel room. In a welcoming envelope, there will be your key, key for the parking  and some practical explanations.

The 404 Hotel in Nashville is one of a small number of hotels that cater to the Airbnb demographic: Its “invisible service” gives savvy travelers many of the amenities they want from a luxury hotel with the freedom that comes with a rented apartment. The apples and the newspapers will be placed  very carefully in the lobby, but by an invisible hand.

You can stay in “Invisible Service” hotels if you’re not looking for a concierge who tells you how to navigate the city. The hotel is like the idea of having an apartment-style base of operations. You will have a loft space with chairs, couches, and tables that can easily function as an office.

However, there are also downsides of invisible service. What if you’re somewhere where your phone only roams, and data—with that all important email check-in—isn’t available? Or in a foreign country where you don’t speak the language? In that case, a helpful English-speaking concierge is a huge asset.

A few examples of hotels that offer the “Invisible Service” are:

The 404 Hotel, Nashville

404Hotel-6404_MWBThe 404 is an urban oasis, a hideaway in plain sight. Featuring five king rooms appointed with a mix of vintage and custom furniture, loft space, and a rotating gallery of work by local artists, The 404 Hotel will appeal to travelers who want something a little different in their accommodations. Located in the Gulch neighborhood and just a few blocks from downtown Nashville, The 404 Hotel offers “invisible service” courtesy of an onsite manager, ensuring that each guest’s stay is fulfilling and unique.

CitizenM, New York

Schermafbeelding 2015-04-21 om 10.47.04Located just off the corner of Broadway and 50th street, citizenM Times Square is right in the heart of Midtown Manhattan. They realize that when at home you mostly use the bedroom for sleeping and hang out in the living room and kitchen instead. So they cunningly designed a lobby to feel like a comfy, inviting and homely living room instead.

They offer all citizens a self-check in service at the user-friendly touch screen terminals. Multilingual citizenM ambassadors are also available to assist you 24 hours a day.

B Aparthotel Grand Place, Brussels

B-Apart Hotel Grand Place is located in the historic city centre of Brussels, next 8354__VAU2760to the Grand Place and the famous ‘rue de boucher’ dining area. It is the ideal location to discover the treasures of the city such as the prestigious Galerie de la Reine and the National Museum of Art. The residence is easily accessible by public transportation & only 10 minutes away from the European Institutions & business quarters. The residence offers 42 trendy accommodations, including 2 bedroom apartments, apartments, a penthouse and very spacious executive rooms.

While there aren’t many invisible service hotels yet, this is a field that has major potential for growth. Some cities, San Francisco and New York among them, have cracked down on Airbnb rentals. That could leave an opening for hotels like The 404 Hotel—great for independent and solo travelers, but safer and more regulated—to swoop in to fill the gap: cheaper than luxury properties but more sophisticated than budget places. It’s still too small a segment of the market—and too soon to tell—but we’re keeping an eye on what could be the hospitality trend of the future.

Call our free concierge service on 1800 908 254 and one of our travel experts will be happy to assist you with your booking to one of these “Invisible Service” Hotels.



P: 1800 908 254


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